MONASH Marketing Dictionary

Don Bradmore, MONASH University

The MONASH Marketing Dictionary is a comprehensive glossary of marketing terms written by one of the Department of Marketing's favourite lecturers, Don Bradmore. It offers well researched definitions for most of the marketing related terms you will need throughout this subject.

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MONASH Marketing Dictionary - Dictionary Index

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

L: 1

Labelling
Laboratory Test Markets
Laggards
Lagged Effect
Lagged Response
Last-Chance Close
Late Majority
Latent Demand
Lead Generation
Leader Pricing
Leads
Learning
Learning Curve
Learning Process
Leasing
Legal and Political Environment
Less-Than-Carload Freight Rate
Lexicographic Model (of Brand Evaluation)
Liability

Licensed Characters
Licensed Product Strategy
Life Cycle Cost
Life Stage Buying Power Segmentation
Lifestyle
Lifestyle Segmentation
Likert Scale
Limited Decision Making
Limited Problem Solving
Limited-Line Department Store
Limited-Line Retailer
Limited-Line Strategy
Limited-Service Research Supplier
Limited-Service Wholesaler
Line Extension
Line Manager
Line Organisation
Line Pruning

Line Retrenchment
Liquidity
List Brokers
List Price
Loading Objective
Local Buy
Logistical Costs
Logistical Functions
Logistics
Long-Range Planning
Long-Run Average Cost
Loss Leader
Loss Leader Pricing
Lost Account Ratio
Lottery
Low-Involvement Products
Low-Touch Service
Loyalty Objective