MONASH Marketing Dictionary

Don Bradmore, MONASH University

The MONASH Marketing Dictionary is a comprehensive glossary of marketing terms written by one of the Department of Marketing's favourite lecturers, Don Bradmore. It offers well researched definitions for most of the marketing related terms you will need throughout this subject.

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MONASH Marketing Dictionary - Dictionary Index

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

N: 1

NAM Teams
Narrowcasting
National Account Marketing
National Accounts
National Brand
National Introduction
National Marketing Manager
National Sales Manager
Near-Pack Premium
Need Objection
Need-Directed Consumers
Need-Gap Analysis
Need-Satisfaction Approach
Negative Demand
Negotiated Contract
Negotiated Price

Negotiated Rate
Negotiated Selling
Networking
New Account-Conversion Ratio
New Product Committee
New Product Department
New Product Development
New Product Duplication
New Products
New Task Buying
New-To-The-World Products
Niche Marketing
Nichemanship
No-Name Brand
Noise
Non-Business Marketing

Non-Durable Goods
Non-Manipulative Selling Techniques
Non-Monetary Price
Non-Packaged Goods
Non-Price Competition
Non-probability Sample
Non-probability Sampling
Non-Profit Marketing
Non-Profit Organisations
Non-Selling Activities
Non-Store Retailing
Nonverbal Communication
Normative Influence
NQT
Nutritional Labelling