word of mouth

hearsay, rumors

Word of mouth, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.''' There is some overlap in meaning between word of mouth and the following: rumour, gossip, innuendo, and hearsay; however word of mouth is more commonly used to describe positive information being spread rather than negative, although this is not always the case.
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Word of Mouth is a scam website promoted by spam e-mail."Word of Mouth" spam mails state that an anonymous person posted a secret about the recipient and that he needs to pay a fee in order to see the message. The editors of Snopes examined the scheme and concluded that the scheme is a likely scam, as the owner claims to have substantial information when he has nothing. Other sources, such as Ziff Davis, take the same conclusion.
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Noun
1. gossip spread by spoken communication; "the news of their affair was spread by word of mouth"
(synonym) grapevine, pipeline
(hypernym) gossip, comment, scuttlebutt

Adjective
1. expressed orally; "a viva-voce report"; "the film had good word-of-mouth publicity"
(synonym) viva-voce
(similar) spoken

Definition of this term to be added in next version.