whole wheat flour

flour made out of whole wheat kernels

Whole wheat flour is a powdery substance derived by grinding or mashing the wheat's  whole grain. It is used in baking but typically added to other "white" flours to give nutrition, texture, fiber, and body to the finished product. Usually, whole wheat flour is not the main ingredients of baked goods, as it adds a certain "heaviness" which prevents them from rising as well as white flours. This adds to the cost per volume of the baked item as it requires more flour to obtain the same volume, due to the fewer and smaller air pockets trapped in the raised goods.
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Noun
1. flour made by grinding the entire wheat berry including the bran; (`whole meal flour' is British usage)
(synonym) graham flour, graham, whole meal flour
(hypernym) wheat flour
(classification) United Kingdom, UK, Great Britain, GB, Britain, United Kingdom of Great Britain and Northern Ireland