WHIT ("Hit Radio 1550" AM) is a radio station based in Madison, Wisconsin and broadcasting an oldies format. The station is currently owned by Mid-West Family Broadcasting.

Whit, or, Isis amongst the unsaved is a novel by the Scottish writer Iain Banks, published in 1995. Isis Whit, a young but important member of a small, quirky cult in Scotland, narrates. The community suspects that Isis' cousin Morag is in danger, and sends Isis out to help.