Voce is a premium
Mobile Virtual Network Operator (MVNO) using the
AT&T GSM network sold by
Neiman-Marcus and created by Japanese company Faith Communications. The service launched November 2005. The MVNO targets individuals who need a
concierge service in addition to a mobile phone. The startup cost is $500 with a $200 monthly charge (excluding tax). Included is a free handset with insurance included, replacements every twelve months, and free accessories; unlimited domestic calling and roaming; unlimited
directory assistance,
SMS, and
WAP; personalized setup and training; and unlimited access to a concierge for travel assistance, technical support, and other services. The original plan was for a $1500 sign up fee and $500 monthly charge, but with new handsets every four months. Handsets available are the
Motorola PEBL,
Motorola RAZR,
Motorola KRZR, Nokia 8801,
Nokia E61i,
Motorola Q,
Nokia N95,
LG Prada,
Nokia 8600 Luna,
Sony Ericsson W880i, and Palm Treo 680.
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