A beermat is a coaster used to rest glasses of beer (or other beverages) upon. Public houses in the United Kingdom usually will have them spread out across the tables. They are used not just to protect the surface of the table, but, as they are usually made out of paper, they can also be used to absorb spillages or serve as an ad-hoc notepad. Their main use, however, is as part of an alcohol advertising campaign.
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