In
film and
broadcasting, a soundbite is a very short piece of
footage taken from a longer
speech or an
interview in which someone with
authority or the average "man on the street" says something which is considered by those who
edit the speech or interview to be the most important point. As the context of what is being said is missing, the insertion of soundbites into news broadcasts or documentaries is open to
manipulation and thus requires a very high degree of
journalistic ethics.
Politicians of the new generation are carefully coached by their
spin doctors to produce on-demand soundbites which are clear and to the point.
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