social psychology

branch of psychology that deals with investigating the behavior of individuals in society

Social psychology is the study of how social conditions affect human beings. Scholars in this field are generally either psychologists or sociologists, though all social psychologists employ both the individual and the group as their units of analysis. Despite their similarity, the disciplines also tend to differ in their respective goals, approaches, methods, and terminology. They also favor separate academic journals and societies.
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Social psychology n. The branch of human psychology that deals with the behavior of groups and the influence of social factors on the individual. [more]Social psychology - Community and Resources

Noun
1. the branch of psychology that studies persons and their relationships with others and with groups and with society as a whole
(hypernym) psychology, psychological science
(hyponym) group dynamics