Service mark
In some countries, notably the
United States, a
trademark used to identify a
service rather than a
product is called a service mark or servicemark. When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used. Before it is registered, it is common practice (but has no legal standing) to use the term (SM), for example TravelServiceSM.
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Service Mark
a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.
Service Mark
a design, symbol, logo, or other mark used to establish the identity and image of a service.
service mark
a word, name, symbol or device that is to indicate the source of the services and to distinguish them from the services of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms "trademark" and "mark" are often used to refer to both trademarks and service marks.
Context: Trademark
Mark, Service
MARK, SERVICE - Any word/name/symbol/device/, or any combination thereof, used by a person to identify and distinguish such person's services from those of others, and to indicate the source of the services , even if that source is generally unknown. Titles, character names, and other distinctive features of radio or television programs may be registered as service marks even though the goods of sponsors are advertised. 15 U.S.C.
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