retailer

n. person or business that sells goods to final consumers, person or company that sells merchandise to end users

Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.
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Noun
1. a merchant who sells goods at retail
(synonym) retail merchant
(hypernym) merchant, merchandiser
(hyponym) chandler
(derivation) retail

(n.)
One who retails anything; as, a retailer of merchandise; a retailer of gossip.
  

Synonyms and related words:
caterer, chandler, commissariat, commissary, dealer, distributor, donor, furnisher, importer, jobber, manciple, marketer, merchandiser, merchant, middleman, monger, patron, provider, provisioner, purveyor, quartermaster, regrater, retail dealer, retail merchant, shopkeeper, steward, stock clerk, storekeeper, supplier, sutler, trader, tradesman, tradeswoman, trafficker, victualer, vivandier, wholesaler