REI
REI (Recreational Equipment Inc.) is an American
consumers' cooperative that sells outdoor gear and sporting goods via the Internet, catalogs, and 90 stores in 25 states. It opens six to eight new stores each year. REI's sales exceeded
US$1.17 billion in 2006.Lloyd and Mary Anderson founded REI in
Seattle, Washington in 1938. The Andersons imported an Academ Pickel
ice axe from
Austria for themselves, and decided to set up a cooperative to help outdoor enthusiasts acquire good quality climbing gear at reasonable prices. Through the 1970s it identified itself prominently as REI Co-op, focusing primarily on equipment for serious climbers, backpackers and mountaineering expeditions. However, in the 1980s, with changes to its Board of Directors, the emphasis shifted toward family camping and branched out into kayaking, bicycling, and other outdoor sports. Although it is still a cooperative, providing special services to its members, the "co-op" moniker has been dropped from much of its literature and advertising as it solicits business from the general public, even if they are not members. REI is now the largest consumer cooperative in the United States, with over 2.5 million active members who made a purchase in the past 12 months, and a total of about 8 million members since its inception.
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Rei
Rei
Rei (
jap. ) ist ein japanischer Dankes- und Höflichkeitsausdruck, der in Deutschland insbesondere in den
japanischen Kampfkünsten in Verbindung mit einer Verneigung benutzt wird. In Japan selber ist es tief in der Gesellschaft verwurzelt. So wird Rei von Schulklassen zu Beginn des Unterrichts oder bei Firmenbesprechungen benutzt.
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REI
Rei
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