RAJAR
RAJAR (Radio Joint Audience Research Limited) was established in
1992 to operate a single audience measurement system for the radio industry in the
United Kingdom. RAJAR is jointly owned by the
British Broadcasting Corporation (
BBC) and the RadioCentre (Commercial Radio's trade body). Prior to this, the BBC and RadioCentre's predecessor (The CRCA) carried out their own measurements independently.
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rajar
v.
crack, split; slit, gash; slander; chatter
rajar
v.
stripe; intermix, blend, intermingle
RAJAR, Radio Joint Audience Research
the independent body that measures BBC and commercial audience levels (see RMD, communications link).
rajar
= crack.
Ex: A data base must respond to a dynamic reality in which terms, 'strain, crack and sometimes break under the burden, under the tension, slip, slide, perish, decay with imprecision, will not stay in place, will not stay still'.
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