qualitative research

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Campbell R. Harvey's Hypertextual Finance DictionaryDownload this dictionary
Qualitative research
Traditional analysis of firm specific prospects for future earnings. While it is based on data collected by the analyst, there is no formal quantitative  framework used to generate projections.

Copyright © 2000, Campbell R. Harvey. All Rights Reserved.

Raynet Business | Marketing DictionaryDownload this dictionary
Qualitative Research
research which produces non-statistical feedback (opinions) from customers. Sometimes called soft data (focus groups).

Copyright © 2001, Ray Wright

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