public relations

relations of an institution or organization with the general public

Definition Publicity according to etymonline.com is defined as - 1791, "condition of being public," from Fr. publicité (1694), from M.L. publicitatem (nom. publicitas), from L. publicus (see public). Sense of "making something known, advertising" is from 1826. Publicity stunt first recorded 1926. Publicize first recorded 1928. Publicist (1792) is from Fr., originally "writer on current topics;" meaning "press agent" is from 1930. http://www.etymonline.com/index.php?search=public+relations&searchmode=none&p=0
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Noun
1. a promotion intended to create goodwill for a person or institution
(synonym) PR
(hypernym) promotion, publicity, promotional material, packaging

(new spell.=Publicrelations) public relations, relations of an institution or organization with the general public; actions of promoting goodwill and distributing information for a company or organization, PR

the relationship which exists between an organisation and its several publics; efforts to influence this relationship by obtaining favourable publicity.