psychogeography

Psychogeography was defined in 1955 by Guy Debord as the "the study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals." . A more straightforward definition is that it is "a slightly stuffy term that's been applied to a whole toy box full of playful, inventive strategies for exploring cities. Psychogeography includes just about anything that takes pedestrians off their predictable paths and jolts them into a new awareness of the urban landscape." The most important of these strategies is the dérive.
See more at Wikipedia.org...