There are four main aspects of the Promotional Mix. These consist of:
Advertising- Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
Personal selling- A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.
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the elements or tools of promotion. Include advertising, sales promotion, direct response, packaging, personal selling, public relations, publicity, sponsorship, exhibitions.
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