A production logo is used by
movie studios and
television production companies to
brand what they produce. Production logos are usually seen at the beginning of a theatrical movie (an opening logo), or at the end of a
television program or
TV movie (a closing logo). Several production logos have become famous over the years, such as the
20th Century Fox searchlights,
Universal Studios' globe,
Paramount's mountain,
Warner Bros.'
shield,
MGM's
Leo the Lion,
Columbia's Torch Lady,
Nordisk Film Icebear,
Disney's castle,
TriStar's
Pegasus,
United Artists' UA letters (originally the
Transamerica "T"), and
Orion's
outer space, and One Time's earth merging into One Time Productions. Logos for smaller companies are sometimes (with tongue-in-cheek) called vanity logos.
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