product management

Product management is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product Management is also a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market.
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the function responsible for the tactical and strategic planning of a company's existing and new products. Also known as portfolio management

An occupational domain which contains two professional disciplines: product planning and product marketing.