Produce is a generalized term for a group of farm-produced goods, not limited to fruits and vegetables (i.e. meats, grains, oats, etc.). More specifically, the term "produce" often implies that the products are and generally in the same state as where they were harvested. In supermarkets the term is also used to refer to the section where fruit and vegetables are kept. Produce is the main product sold by greengrocers, farmers' markets, and fruit markets.