poise
v.
balance; stabilize; hang, suspend
n.
stability; balance, equilibrium; composure, confidence; reasoning, discretion; erectness, uprightness
Poise
poise
Noun
1. a cgs unit of dynamic viscosity equal to one dyne-second per square centimeter; the viscosity of a fluid in which a force of one dyne per square centimeter maintains a velocity of 1 centimeter per second
(hypernym) unit of viscosity
2. a state of being balanced in a stable equilibrium
(hypernym) equilibrium
(derivation) balance
3. great coolness and composure under strain; "keep your cool"
(synonym) aplomb, assuredness, cool, sang-froid
(hypernym) composure, calm, calmness, equanimity
(derivation) brace
Verb
1. be motionless, in suspension; "The bird poised for a few moments before it attacked"
(hypernym) hover
2. prepare (oneself) for something unpleasant or difficult
(synonym) brace
(hypernym) fix, prepare, set up, ready, gear up, set
(hyponym) steel, nerve
(derivation) aplomb, assuredness, cool, sang-froid
3. cause to be balanced or suspended
(hypernym) put, set, place, pose, position, lay
(cause) balance
4. hold or carry in equilibrium
(synonym) balance
(hypernym) hold, carry, bear
(verb-group) balance, equilibrate, equilibrize, equilibrise
Poise
(v.)
Weight; gravity; that which causes a body to descend; heaviness.
(v.)
The weight, or mass of metal, used in weighing, to balance the substance weighed.
(v.)
The state of being balanced by equal weight or power; equipoise; balance; equilibrium; rest.
(v.)
That which causes a balance; a counterweight.
(v. i.)
To hang in equilibrium; to be balanced or suspended; hence, to be in suspense or doubt.
(n.)
To weigh (down); to oppress.
(n.)
To hold or place in equilibrium or equiponderance.
(n.)
To counterpoise; to counterbalance.
(n.)
To balance; to make of equal weight; as, to poise the scales of a balance.
(n.)
To ascertain, as by the balance; to weigh.
Webster's Revised Unabridged Dictionary (1913), edited by Noah Porter.
About
POISE
the acronym developed by Davidson; it stands for, profitable, offensive, integrated, strategic, effective marketing.