point of purchase

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Point of sale
This article describes checkout technology. For merchandising at the point of sale, see point of sale display. For the managed care plan, see point of service plan. Checkout redirects here; for the game featured on The Price Is Right, see Check-Out.Point of sale or point of service (POS or PoS) can mean a retail shop, a checkout counter in a shop, or the location where a transaction occurs. More specifically, point of sale often refers to the hardware and software used for checkouts -- the equivalent of an electronic cash register. Point of sale systems are used in restaurantshotelsstadiums, and casinos, as well as almost any type of retail establishment.
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Raynet Business | Marketing DictionaryDownload this dictionary
Point of Purchase (POP)
an element of the promotional mix; it is all the advertising paraphanalia that sourrounds the product on display e.g. leaflets, show cards, window and shelf-banners, bin ends, floor ads etc. (see merchandising) (see RMD - communications link).

Copyright © 2001, Ray Wright

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