persuasion

n. inducement, act of convincing, act of persuading

Persuasion is a form of social influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force. Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
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Noun
1. the act of persuading (or attempting to persuade); communication intended to induce belief or action
(synonym) suasion
(hypernym) communication, communicating
(hyponym) arm-twisting
(derivation) persuade
2. a personal belief or judgment that is not founded on proof or certainty; "my opinion differs from yours"; "what are your thoughts on Haiti?"
(synonym) opinion, sentiment, view, thought
(hypernym) belief
(hyponym) idea
3. inducement to act by argument or reasoning or entreaty
(antonym) dissuasion
(hypernym) influence
(derivation) persuade

n. conviction, persuasion, inducement

n. persuasion, inducement, act of convincing