pathos

n. pity, compassion; enthusiasm; emotion

Pathos is one of the three modes of persuasion in rhetoric (along with ethos and logos). Pathos appeals to the audience's emotions. It is a part of Aristotle's philosophies in rhetoric.Emotional appeal can be accomplished in a multitude of ways:by metaphor or story telling, common as a hook,by a general passion in the delivery and an overall amount of emotional items in the text of the speech, or in writing.In rhetoric, pathos is the use of emotional appeals to alter the audience's judgment. A common use of pathos in argument is creating a sense of rejection if the audience doesn't agree. Creating a fear of rejection is in essence, creating a pathos argument.
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Noun
1. a quality that arouses emotions (especially pity or sorrow); "the film captured all the pathos of their situation"
(synonym) poignancy
(hypernym) quality
2. a feeling of sympathy and sorrow for the misfortunes of others; "the blind are too often objects of pity"
(synonym) commiseration, pity, ruth
(hypernym) sympathy, fellow feeling
3. a style that has the power to evoke feelings
(hypernym) expressive style, style

n. pathos, pity, compassion, enthusiasm, emotion

n. pathos; emotion