not-for-profit

A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. NPOs are active in a wide range of areas, including the environment, humanitarian aid, animal protection, education, the arts, social issues, charities, early childhood education, health care, politics, religion, research, sports or other endeavors.
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An organization established for charitable, humanitarian, or educational purposes that is free of some taxes and in which no one shares in profits or losses.

marketing in organisations such as charities, mutual societies and associations, government departments, public sector that exist for reasons other than making a profit and could be said to pursue different objective functions from those in conventional theories of the firm.