non-Newtonian fluid

A non-Newtonian fluid is a fluid in which the viscosity changes with the applied strain rate. As a result, non-Newtonian fluids may not have a well-defined viscosity.Although the concept the of viscosity is commonly used to characterize a material, it can be inadequate to describe the mechanical behavior of a substance, particularly non-Newtonian fluids. They are best studied through several other rheological properties which relate the relations between the stress and strain tensors under many different flow conditions, such as oscillatory shear, or extensional flow which are measured using different devices or rheometers. The properties are better studied using tensor-valued constitutive equations, which are common in the field of continuum mechanics.
See more at Wikipedia.org...

Compare with Newtonian fluid .A fluid whose viscosity changes when the gradient in flow speed changes. Colloidal suspensions and polymer solutions like ketchup and starch/water paste are non-Newtonian fluids.