marketing research

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Wikipedia English The Free EncyclopediaDownload this dictionary
Marketing research
Research is the scholarly or scientific practice of gathering existing or new information in order to enhance one's knowledge of a specific area. Research has many categories, from medicine to literature. Marketing research, or market research, is a form of business research and is generally divided into two categories: consumer market research and business-to-business (B2B) market research, which was previously known as industrial marketing research. Consumer marketing research studies the buying habits of individual people while business-to-business marketing research investigates the markets for products sold by one business to another.
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WordNet 2.0 DictionaryDownload this dictionary
marketing research
Noun
1. research that gathers and analyzes information about the moving of good or services from producer to consumer
(synonym) market research
(hypernym) research
(hyponym) market analysis



MONASH Marketing DictionaryDownload this dictionary
Marketing Research
a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Marketing Research
the objective identification, systematic collection, analysis and dissemination of research information related to marketing. It will include market research.

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