marketing communications

Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing  are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.
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the formal and informal messages that sellers transmit to buyers; the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.

A mix of media vehicles that support marketing objectives.