Market share
Market share, in
strategic management and
marketing, is the percentage or proportion of the total available
market or
market segment that is being serviced by a company.It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market.
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market share
The percentage attributable to a given company, product, or service of total sales of a type of product, a type of service, or a line.
Market share
The percentage of total industry sales that a particular company controls.
Market penetration/share
Market Share
a company's sales expressed as a percentage of the sales for the total industry.
Market Share
the relative sales of a product in relation to the overall market sales, it can be measured in either sales value or sales volume.
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