management fad

A management fad is a derisive term use to characterize a change in philosophy or operations that sweeps through businesses and institutions, and then disappears when enthusiasm for it wanes. According to critics, a management fad is often launched by business academics or management consultants, and adopted by managers who think they can alter and improve human behavior, or who embrace the fad because they see it as validating their roles as leaders and innovators, or who promote the fad as a means to career advancement.
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