loyalty

n. faithfulness, devotion, constancy

This page is about loyalty as faithfulness to a cause. For its use in business, see loyalty business model or Loyalty Marketing. For the Angel episode, see Loyalty (Angel episode). Loyalty is faithfulness or a devotion to a person or cause.
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Noun
1. the quality of being loyal
(antonym) disloyalty
(hypernym) fidelity, faithfulness
(hyponym) steadfastness, staunchness
(attribute) loyal
2. feelings of allegiance
(hypernym) love
3. the act of binding yourself (intellectually or emotionally) to a course of action; "his long commitment to public service"; "they felt no loyalty to a losing team"
(synonym) commitment, allegiance, dedication
(hypernym) cooperation
(hyponym) communalism

(n.)
The state or quality of being loyal; fidelity to a superior, or to duty, love, etc.
  

the extent to which customers repurchase a particular product or brand.