A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing
equity, and they then share in the
revenues,
expenses, and control of the enterprise. The venture can be for one specific project only, or a continuing business relationship such as the
Sony Ericsson joint venture. This is in contrast to a
strategic alliance, which involves no equity stake by the participants, and is a much less rigid arrangement.
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