A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a
trademark or
brand name that has become the
colloquial or generic description for or synonymous with a particular class of
product or
service. Classic examples include
Scotch Tape,
Frisbee,
JumboTron,
Sellotape (U.K)
Jell-O (U.S., Can.),
Xerox (photocopying-U.S., Can.),
Band-Aid (adhesive bandages-U.S., Aus., Can.),
Hoover (vacuum cleaner-U.K.),
Kleenex (facial tissues-U.S., Can.),
Q-tips (
cotton swabs-U.S., Can., U.K.(not as common)),
Popsicle (ice pops-U.S., Can.) and the
Rolodex (for other examples see
List of generic and genericized trademarks and
List of non-English generic and genericized trademarks).
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