Technotronic is a Belgian studio-based music project formed in 1988 by Jo Bogaert, who had already made his musical mark in the beginning of the 1980s as a part of a cover band and as a solo artist under various New Beat projects, including The Acts of Madmen and Nux Nemo. Together with vocalist Ya Kid K, he produced the hit single, "Pump Up the Jam", which was originally an instrumental. An image for the act was later put together, utilizing Congolese-born fashion model Felly Kilingi as its album/single cover art, and supposed "singer" in the music video.