eggo

Eggo is a brand of frozen waffles in the United States and Canada which is owned by the Kellogg Company. Their marketing slogan since the 1960s has been "L’Eggo my Eggo".In Fortune magazine, it was stated that Eggo has a 65% share of the frozen waffle market. There are now about a dozen established Eggo waffle flavors, as well as other breakfast products such as french toast sticks, a cereal, syrup and "Toaster Swirlz", a type of miniature cinnamon roll. According to Sonia Reyes, $27 million was spent on the ad effort when Eggo launched its new syrup in 2003.
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