commodification

n. act of turning something into a commodity

Commodification (or commoditization) is the transformation of what is normally a non-commodity into a commodity, or, in other words, to assign value. As the word commodity has distinct meanings in business and in Marxist [1] theory, commodification has different meanings depending on the context.
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the subordination of public and private realms to the logic of capitalism.
In other words, things (e.g., friendship, women) are valued for their commercial value.  With commodification aspects of our lives that are culturally conditioned take on the mythology of being "natural."