For the psychological perception of color, see
color and
color vision. In
art and
anthropology, color symbolism refers to the use of color as a symbol throughout cultures and religions. Color psychology is a field of
psychology devoted to analyzing the effect of
color on human behavior and feeling, distinct from
phototherapy (the use of
ultraviolet light to cure infantile
jaundice). It is important not to confuse color psychology with
color symbolism. For example, symbolically, red may be used to denote danger, largely due to the fact that reds have the illusion of appearing nearer than other colors and, therefore have greater impact. In color psychology, on the other hand the colors of danger are yellow and black. In color symbolism, green denotes envy in many cultures, while in color psychology, it is associated with balance.
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