classic hits

Classic Hits is a radio format which generally includes Oldies music from the 1960s, 1970s, and, in some cases, the 1980s. The moniker "Classic Hits" is believed to have its birth at WZLX/Boston when consultant Gary Guthrie (see Classic Rock) and First Media's Dan Mason (now, President of CBS Radio) converted the station from "Adult Contemporary" and launched a format composed of the hipper tracks from the Oldies format (Creedence Clearwater Revival, for example) and the secondary non-single tracks from popular Classic albums (Led Zeppelin's "Going to California", for example). The goal was to attract and magnetize the Baby Boomers who didn't want the Doo-Wop and Pop they found on the Oldies stations with the Baby Boomers who didn't like the mid-Eighties Van Halen and Metal-oriented contemporary fodder (i.e., Dokken) that the Album-Oriented Rock stations (AOR) were playing alongside classics from The Rolling Stones and Led Zeppelin.
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