catch phrase

lema; estribillo

Ex: Slogans, quotations and catch phrases may or may not be indexed under a controlled indexing language.

(n.) = frase hecha
Ex: Slogans, quotations and catch phrases may or may not be indexed under a controlled indexing language.

(n.) = frase favorita, expresión favorita, dicho favorito, frase preferida, expresión preferida, dicho preferido
Ex: He was a pathological liar making up the lies on the spot, and if he came up with a particularly good lie he would say his catchphrase, 'That's the ticket!'.

(n.) = eslogan, frase publicitaria
Ex: Catchphrases like this are all the rage these days, especially among those who allow current trends to dictate their lifestyles.