cataphora

n. grammatical situation in which a substitute word (e.g. pronoun) precedes the word to which it refers

In linguistics, cataphora is used to describe an expression that co-refers with a later expression in the discourse. That is to say, the earlier expression refers to or describes a forward expression. For example, given: "Finding the right gadget was a real hassle. I finally settled with a digital camera." The "right gadget" is an instance of cataphora because it refers to "a digital camera," an object that hasn't been mentioned in the discourse prior to that point. Cataphora is a type of endophora and it is the opposite of anaphora, a reference forward as opposed to backward in the discourse.
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cataphora
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