brand name


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brand name
name by which a certain brand or make of commodity is known


Wikipedia English - The Free EncyclopediaDownload this dictionary
Brand
A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it.
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MONASH Marketing DictionaryDownload this dictionary
Brand Name
the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
WordNet 2.0Download this dictionary
brand name
Noun
1. a name given to a product or service
(synonym) trade name, brand, marque
(hypernym) name
(hyponym) label, recording label
(class) table tennis, Ping-Pong

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