application specific standard product

An application specific standard product or ASSP is an integrated circuit that implements a specific function that appeals to a wide market. As opposed to ASICs that combine a collection of functions and designed by or for one customer, ASSPs are available as off-the-shelf components. ASSPs are used in all industries, from automotive to communications.
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typically an ASIC that has been converted into a standard product. See also,  application specific integrated circuit.