appeal

v. plead; request; petition for a new trial or judgment (Law); raise money, fundraise, be involved or engaged in fundraising; plea; attract a person; be particularly attractive or pleasing, be charming

n. request; request for money, fundraising; (Law) plea; petition for a new trial or judgment (Law); attractiveness, charm

In law, an appeal is a process for making a formal challenge to an official decision.The specific procedures for appealing, including even whether there is a right of appeal from a particular type of decision, can vary greatly from country to country. Even within a jurisdiction, the nature of an appeal can vary greatly depending on the type of case.An appellate court is a court that hears cases on appeal. Depending on the particular legal rules that apply to each circumstance, a party to a court case who is unhappy with the result might be able to challenge that result in an appellate court on specific grounds. These grounds typically could include errors of law, fact, or procedure (in the United States, due process).
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Noun
1. earnest or urgent request; "an entreaty to stop the fighting"; "an appeal for help"; "an appeal to the public to keep calm"
(synonym) entreaty, prayer
(hypernym) request, asking
(hyponym) adjuration
(derivation) invoke
2. attractiveness that interests or pleases or stimulates; "his smile was part of his appeal to her"
(synonym) appealingness, charm
(hypernym) attractiveness
(hyponym) siren call, siren song
(derivation) attract
3. (law) a legal proceeding in which the appellant resorts to a higher court for the purpose of obtaining a review of a lower court decision and a reversal of the lower court's judgment or the granting of a new trial; "their appeal was denied in the superior court"
(hypernym) proceeding, legal proceeding, proceedings
(classification) law, jurisprudence
4. request for a sum of money; "an appeal to raise money for starving children"
(synonym) solicitation, collection, ingathering
(hypernym) request, petition, postulation
(hyponym) whip-round
Verb
1. take a court case to a higher court for review; "He was found guilty but appealed immediately"
(hypernym) challenge
(derivation) appellant, plaintiff in error
2. request earnestly (something from somebody); ask for aid or protection; "appeal to somebody for help"; "Invoke God in times of trouble"
(synonym) invoke
(hypernym) request, bespeak, call for, quest
(hyponym) plead
(derivation) entreaty, prayer
3. be attractive to; "The idea of a vacation appeals to me"; "The beautiful garden attracted many people"
(synonym) attract
(hyponym) capture, enamour, trance, catch, becharm, enamor, captivate, beguile, charm, fascinate, bewitch, entrance, enchant
(derivation) appealingness, charm
4. challenge (a decision); "She appealed the verdict"
(hypernym) challenge, take exception
5. cite as an authority; resort to; "He invoked the law that would save him"; "I appealed to the law of 1900"; "She invoked an ancient law"
(synonym) invoke
(hypernym) mention, advert, bring up, cite, name, refer

(v. t.)
To summon; to challenge.
  

(v. t.)
To make application for the removal of (a cause) from an inferior to a superior judge or court for a rehearing or review on account of alleged injustice or illegality in the trial below. We say, the cause was appealed from an inferior court.
  

(v. t.)
To invoke.
  

(v. t.)
To charge with a crime; to accuse; to institute a private criminal prosecution against for some heinous crime; as, to appeal a person of felony.
  

(v. t.)
To call upon another to decide a question controverted, to corroborate a statement, to vindicate one's rights, etc.; as, I appeal to all mankind for the truth of what is alleged. Hence: To call on one for aid; to make earnest request.
  

(v. t.)
To apply for the removal of a cause from an inferior to a superior judge or court for the purpose of reexamination of for decision.
  

(v. t.)
The right of appeal.
  

(v. t.)
The mode of proceeding by which such removal is effected.
  

(v. t.)
Resort to physical means; recourse.
  

(v. t.)
An application for the removal of a cause or suit from an inferior to a superior judge or court for reexamination or review.
  

(v. t.)
An accusation; a process which formerly might be instituted by one private person against another for some heinous crime demanding punishment for the particular injury suffered, rather than for the offense against the public.
  

(v. t.)
An accusation of a felon at common law by one of his accomplices, which accomplice was then called an approver. See Approvement.
  

(v. t.)
A summons to answer to a charge.
  

(v. t.)
A call upon a person or an authority for proof or decision, in one's favor; reference to another as witness; a call for help or a favor; entreaty.
  

the customer motive that the ad is directed towards e.g. nostalgia, status, security etc.