anthropomorphic

adj. having human characteristics or attributes

Anthropomorphism is the attribution of uniquely human characteristics and qualities to nonhuman beings, inanimate objects, or natural or supernatural phenomena. Animals, forces of nature, and unseen or unknown sources of chance are frequent subjects of anthropomorphous. The term is derived from two Greek words, ἄνθρωπος (anthrōpos), meaning human, and μορφή (morphē), meaning shape or form. The suffix '-ism' originates from the morpheme -ισμός or -ισμα in the Greek language.
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Adjective
1. suggesting human characteristics for animals or inanimate things
(synonym) anthropomorphous, humanlike
(similar) human

(a.)
Of or pertaining to anthropomorphism.
  

a  research technique in which participants describe a product, service or brand in terms of a human being with