anchoring

v. attach firmly, fasten tightly; drop an anchor (from a boat)

Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily, or "anchor," on one trait or piece of information when making decisions.During normal decision making, individuals anchor, or overly rely, on specific information or a specific value and then adjust to that value to account for other elements of the circumstance. Usually once the anchor is set, there is a bias toward that value. Take, for example, a person looking to buy a used car - they may focus excessively on the odometer reading and model year of the car, and use those criteria as a basis for evaluating the value of the car, rather than considering how well the engine or the transmission is maintained.
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Noun
1. a mechanical device that prevents a vessel from moving
(synonym) ground tackle
(hypernym) hook, claw
(hyponym) grapnel, grapnel anchor
(part-holonym) vessel, watercraft
(part-meronym) fluke, flue
(derivation) cast anchor, drop anchor
2. a central cohesive source of support and stability; "faith is his anchor"; "the keystone of campaign reform was the ban on soft money"; "he is the linchpin of this firm"
(synonym) mainstay, keystone, backbone, linchpin, lynchpin
(hypernym) support
(derivation) ground
3. a television reporter who coordinates a broadcast to which several correspondents contribute
(synonym) anchorman, anchorperson
(hypernym) television reporter, television newscaster, TV reporter, TV newsman
Verb
1. fix firmly and stably; "anchor the lamppost in concrete"
(synonym) ground
(hypernym) fasten, fix, secure
(derivation) mainstay, keystone, backbone, linchpin, lynchpin
2. secure a vessel with an anchor; "We anchored at Baltimore"
(synonym) cast anchor, drop anchor
(hypernym) fasten, fix, secure
(derivation) ground tackle

(p. pr. & vb. n.)
of Anchor
  

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