ambiciones

v. aspire

n. ambition, aspiration; goal; urge

v. covet, desire; strive

= ambition.
Ex: The ambition of the librarian must be to identify the needs in good time, to have the service available at an appropriate point and to encourage the user to approach the library.
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* ambición profesional = careerism.
* persona con ambición = high flyer [high flier, -USA].
* persona con mucha ambición = social climber.