alza

ALZA Corporation is a pharmaceutical and medical systems company founded in 1968 by Dr Alejandro Zaffaroni; the company's name is a portmanteau of his name. In addition to a variety of pharmaceuticals, ALZA makes a range of drug delivery systems.In May 2001 ALZA was acquired by Johnson & Johnson in a stock-for-stock transaction worth US$10.5 billion.
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v. raise; lift, uplift, heave, lift up, jack; pick up

n. rise; increase; bulge

v. lift, raise; elevate; hoist; gather up; remove; hide; steal

= upswing.
Ex: The author discusses the current upswing in paperback sales of children's books in the USA and the slump in hardback sales.
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* en alza = on the upswing.
* estar en alza = be up.
* Nombre + en alza = Nombre + up.
* precios en alza = rising costs, runaway prices.

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* alzarse = tower.
* alzarse empinadamente = shoot up.
* máquina de alzar = gathering machine.