alboroto

n. disturbance; turmoil; mayhem; brawl; noise

v. disturb; ballyhoo; rampage; excite; (Central America) become amorous; (Southern Cone) rear up

v. agitate, stir up, excite; animate, arouse; be surprised or frightened; be in heat

= fuss, buzz, hype, the, uproar, hoopla, hue and cry, hubbub, spin, commotion.
Ex: Hernandez decided that if he wished to survive in this restrictive atmosphere his options were clearly the following: don't make waves, do a good job with no fuss of which he could be proud, and try to gain Balzac's respect.
Ex: The article is entitled 'Turf wars in the playback software arena: Microsoft Netshow, Windows Multimedia Player, and all that buzz'.
Ex: However, given the hype about the networking of public libraries in the US, it is perhaps surprising to note that only 21% have some form of connection to the Internet.
Ex: The film tells of the uproar the librarian created when he extended an invitation to an advocate of theories on black inferiority to address a high school assembly.
Ex: Amid the hoopla, she hasn't forgotten its roots.
Ex: There was no great hue and cry from the coastal community when the two papers appeared in print.
Ex: And arming himself with patience and piety he tarried awhile until the hubbub was stilled.
Ex: In our media saturated world of high-blown hype and suffocating spin they do their best to tell you the truth.
Ex: She pleaded, futilely, in broken French, until an elderly man, hearing the commotion, came to her rescue.