Akademiks (an intentional misspelling of "
academics") is an
American brand of
urban clothing popular with devotees of
hip hop music. The
label was founded by two brothers,
Donwan and Emmett Harrell, along with another group of partners.In
2004, the label achieved a degree of notoriety when its
advertisements on
New York MTA buses, which included the
tagline "Read Books, Get Brain", were banned. Although MTA officials had not originally realised that there was any double meaning in this phrase, it was later pointed out that "get brain" was in fact a
slang term for "receive
oral sex" along the lines of "get head". Akademiks released another small group of ads for the MTA in early September, 2006. The ads are clean and without controversy.
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