agradar
v.
please, gratify
agradar
= please, warm + the cockles of + Posesivo + heart.
Ex: By polar contrast the book for the mass culture reader, the 'consumer', simply aims to please.
Ex: The organizers announced that the high conference attendance in Glasgow will bring 160,000 Euros into the IFLA coffers -- news to warm the cockles of a parsimonious treasurer's heart.